Jay Z buys Armand de Brignac Champagne
06 November, 2014
US rap star Shawn ‘Jay Z’ Carter has bought the Armand de Brignac Champagne brand.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
